How to Bid on External SEO Projects: A Guide for Freelancers

Introduction

For SEO freelancers, securing external SEO projects can be a lucrative and fulfilling career path. Many businesses, from startups to enterprises, require dedicated SEO professionals to optimize their websites, improve rankings, and drive organic traffic. However, successfully bidding on external SEO projects requires a strategic approach. This guide will help you find, bid, and win external SEO freelance work by crafting compelling proposals and identifying suitable job opportunities.

1. Understanding External SEO Projects

Before you start bidding, it’s essential to understand what external SEO projects entail. Unlike internal SEO, where you focus on optimizing a single company’s website, external SEO projects involve working with multiple clients and businesses to enhance their online visibility. Responsibilities may include:

• On-page and technical SEO
• Keyword research and content strategy
• Link-building initiatives
• Website audits and competitor analysis
• Collaborating with different clients and their teams

2. Finding External SEO Projects

Finding external SEO projects requires searching the right platforms and networking effectively. Here are some key ways to find suitable opportunities:

Freelance Marketplaces

Platforms like Upwork, Freelancer, Fiverr, and PeoplePerHour have SEO job listings where businesses post their requirements. Set up alerts and customize your profile to attract relevant opportunities.

Job Boards

Websites like Indeed, We Work Remotely, and FlexJobs often list freelance and contract-based SEO positions. Tailor your applications to these opportunities.

LinkedIn & Social Media

Optimize your LinkedIn profile with keywords related to SEO and engage with hiring managers or businesses looking for SEO specialists. Regularly share insights and case studies to establish credibility.

Networking & Referrals

Attend industry events, join SEO forums, and participate in relevant Facebook and Slack groups. Building relationships with other professionals can lead to job referrals and collaborations.

3. How to Write a Winning SEO Proposal

Once you’ve found a suitable project, your next step is crafting a persuasive bid or proposal. Follow these steps:

a) Understand the Client’s Needs

Before submitting a bid, thoroughly read the job description and research the company. Identify their pain points, target audience, and SEO challenges.

b) Personalize Your Proposal

Avoid generic templates. Address the client by name and mention specific details from their job posting. Show them that you’ve done your homework.

c) Highlight Your Expertise

Showcase your relevant experience, past success stories, and key achievements. Include case studies or results-driven metrics like:

• Increased organic traffic by X%
• Improved keyword rankings for Y terms
• Boosted conversion rates by Z%

d) Offer a Unique Value Proposition

Explain what makes you stand out. Do you have expertise in a niche industry? Do you offer a comprehensive audit before starting work? Highlight your unique strengths.

e) Provide a Clear SEO Strategy

Outline your approach, including:

• Technical SEO improvements
• Keyword and content strategy
• On-page and off-page optimization
• Reporting and performance tracking

This shows the client you have a structured plan rather than a vague offer.

f) Set a Competitive Price

While competitive pricing is crucial, don’t undercharge. Offer flexible pricing models like hourly rates, project-based fees, or retainers, and justify your rates based on value.

g) End with a Strong Call to Action

Encourage the client to take the next step by scheduling a call or requesting further details. Example:

“I’d love to discuss how I can help optimize your website’s performance. Let’s set up a call at your convenience. Looking forward to working together!”

4. Following Up on Your Proposal

If you don’t receive an immediate response, follow up within 3-5 days. A polite and professional follow-up email can reinforce your interest and keep you top-of-mind for the client.

Conclusion

Bidding on external SEO projects requires a mix of strategic job searching, personalized proposals, and effective follow-ups. By understanding client needs, demonstrating expertise, and offering a clear SEO strategy, you can increase your chances of landing high-value freelance opportunities. Stay proactive, keep refining your proposals, and build strong relationships to sustain long-term success in the SEO freelance industry.